GroupM announces structural changes

Share this content:

WPP's GroupM, a media investment management organization, has announced plans to consolidate and restructure its global search marketing operations. The changes will take place immediately, the company said.

According to the company, the change will involve combining four previously independent entities: Outrider, Catalyst, 24/7 Search and Quisma.

One overall goal of these changes is to “more closely integrate search with the overall communications planning and implementation service of GroupM's agencies,” the company said.

“The aggregation of these assets represents an exceptional gathering of people, technology and geographic footprint and an opportunity for our agencies to integrate search in a top quality proposition around the world,” said Rob Norman, CEO of GroupM Interaction Worldwide, in a statement.

GroupM is the parent company of MediaCom, Mediaedge:cia, MindShare and Maxus.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here