Google uses billboards, banners to promote Google Apps

Share this content:
Google uses billboards, banners to promote Google Apps
Google uses billboards, banners to promote Google Apps

Google announced it is kicking off a series of outdoor billboard ads to promote its Google Apps to businesses. The search company announced the campaign on its official blog.

The theme of the ads focuses on the idea of a company-coined phrase: “going Google.”

Andy Berndt, managing director, Google Creative Lab, wrote in the blog post, “Here at Google, we have a term for the moment a company realizes there's a better way and goes for it: ‘going Google.'”

Berndt posted, “We want every organization to understand the benefits of going Google, so today we're telling the story in a new way.” That new way includes outdoor billboards in four cities — Boston, Chicago, New York and San Francisco — that will change every weekday for four weeks.

The look of the ads is decidedly low tech. Plain Courier text appears in basic black on a white background, with a link at the bottom in blue: Google.com/appsatwork.

The company is also running interactive banner ads on BusinessWeek, Engadget, Forbes.com, AOL Money & Finance and LinkedIn.

In addition, Google is also advertising its Google Search Appliance to businesses through interactive banners on sites such as TechCrunch, but that campaign was not mentioned in Berndt's post. Google could not be reached for comment, but the ads are significant since Google has traditionally been reluctant to use advertising to promote its products and has done very little advertising to date. However, that may be changing. Mashable reported last year that Google bought ad space on LinkedIn to promote its Chrome browser.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here