Google to gobble up Groupon?

Share this content:

Media reports suggest that Google has its eye on Groupon, the leading social buying site. Really it's more than an eye; it's a more than $5 billion offer, according to All Things D's Kara Swisher.

Groupon, a company we've followed closely here at Direct Marketing News (read an interview with president/COO Rob Solomon here and Groupon's push for more national retailer deals here), offers daily discounts to its subscribers through e-mail, phone apps or social networking.

While neither company has confirmed the rumors yet, media reports suggest the deal could be completed at any moment. Of course, Google would face more anti-trust scrutiny for a deal of this size.

Whatever happens, most pundits see this as a good move for Google because Groupon will provide it with a stronger position one of the hottest marketing categories out there: local.

From The New York Times' Dealbook blog:

The deal would also be Google's boldest foray in local business online advertising, a large and untapped market it has been trying to get into, most recently by promoting Marissa Mayer to oversee the local business and attempting to buy Yelp, the local review site, last year.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above