Google launches AdSense for mobile

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Google announced the availability of AdSense for Mobile, a program that contextually targets ads to mobile Web site content, further cementing the notion that the mobile device is fast becoming the world's most popular gateway to information.

The company said that there are currently more mobile devices worldwide than personal computers and televisions combined.

AdSense for Mobile lets publishing partners earn revenue from their mobile Web sites through the targeted placement of mobile text ads. With this program, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently.

"We've just launched AdSense for Mobile, which can help you expand your online content to new platforms," said Alex Kenin, Google's product marketing manager in the Google blog. "If you have a Web site optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers."
Like Google's other AdSense products, mobile text ads run on an auction model.

The system automatically reviews the content of publishers' mobile Web sites and delivers text ads that are relevant to the sites' audience and content. Publishers earn money whenever mobile users click on the ads.

With this new program, the reach of the Google content network is extended to the mobile platform.

AdSense for Mobile will be available in the United States, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India and China. The company expects the service to be available in Japan in the coming weeks.

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