Google Earth Outreach launched for nonprofits

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Google Inc. has unveiled Google Earth Outreach, a program to help nonprofit organizations take advantage of Google Earth and the ability it lends nonprofits to illustrate and advocate for the work they do.

Pilot Outreach partners, including Jane Goodall, founder of the Jane Goodall Institute; Kathy Bushkin Calvin, executive vice president at the United Nations Foundation; and Edward Wilson, president/CEO of Earthwatch, were on hand to discuss how their organizations are using Google Earth to tell stories about their work.

Google Earth Outreach enables organizations to get the resources they need to create stories through Google Earth layers. The program includes online guides, video tutorials and case studies about using Google Earth in a way specifically targeted to the needs of nonprofit organizations.

In addition, there are online forums that connect new participants to Global Awareness partners and programmers who assist in developing Keyhole Markup Language layers for Google Earth.

These forums encourage discussion and cooperation among organizations and the Google Earth community.

Organizations can also now apply online for Google Earth Pro grants, a $400 value. Grantees will receive additional technical support from Google.

As part of the announcement, Google introduced three new Global Awareness layers for Google Earth.

Global Heritage Fund, which explores cultural heritage sites around the world, is working to preserve for future generations. Earthwatch Expeditions enables users to virtually visit more than 100 volunteer Earthwatch expeditions in Google Earth and Fair Trade Certified, which introduces users to the over 70 Fair Trade Co-ops located throughout Latin America, Asia and Africa.

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