Google digitizes retailers' catalogs with iPad app

Share this content:

Google has launched an app for Apple's iPad tablet that enables retailers to digitize print catalogs and embed rich-media content, such as videos. Catalogs from retailers including Macy's, Pottery Barn and Sephora are available through the Google Catalogs app at launch.

The app also uses the iPad's location-based services to help consumers viewing a product locate a nearby store. It also directs consumers to the retailer's e-commerce site to purchase a product.

Google chose to aggregate retailers' catalogs into app form because “most online catalogs lacked that ‘browsy' shopping experience consumers love,” said Sierra Lovelace, spokesperson for Google.

Consumers can also compile a customized catalog, called a “Collage,” through the app by selecting pages or products from retailers' catalogs. They can also email a Collage or specific products to friends and set notifications for when a retailer's new catalog is available.

Lovelace said retailers will be able to measure total traffic received from the app. She noted that in the future Google will supply retailers “with more detailed reports” that may include product- and page-level metrics. She declined to comment on whether Google will roll out online or mobile versions of Google Catalogs.

The app is only available for the iPad, but Lovelace said an Android tablet version will arrive “in the coming months.”

Catalog categories include women's fashion and apparel, jewelry, beauty, home, men's fashion and apparel, kids and baby and gifts.

In 2009, Google shut down its Catalog Search product, which allowed consumers to search retailers' catalogs online.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above