Google adds restaurant reviews giant Zagat to menu

Share this content:

Google acquired restaurant reviews company Zagat Survey on September 8.

Google will integrate Zagat reviews into its local search offerings, according to a Google spokesperson. The Zagat team will continue to work at its New York office and retain its brand, products and services, the spokesperson added.

“Zagat will be a cornerstone of our local offering — delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world,” said Marissa Mayer, VP of local, maps and location services at Google, in a company blog post.

Gordon Borrell, CEO of research firm Borrell Associates, said Google has “thrown a big dining car on their [search] juggernaut” with the Zagat acquisition. 

He said the deal is “absolutely” a response to Google's strained relationship with Yelp but that it may also be a long-term play against daily deal sites such as Groupon.

“I'd be shocked if it wasn't part of Google's strategy to get into the deals business with restaurants…or to have that somehow as a component of it,” said Borrell.

Google tried to buy local reviews site Yelp in 2009 before Yelp CEO Jeremy Stoppelman ended acquisition talks, according to TechCrunch. The two companies had reportedly gone back and forth about Google including Yelp reviews in Google Places listings.

Google unveiled its daily deals product Google Offers in May. Stephanie Tilenius, VP of commerce at Google, said at the time that the company would expand the service to its Google Places listings.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here