Google ad sales exec departs to join Media6Degrees

Share this content:

Google advertising sales executive Penry Price will leave the company to become president of behavioral advertising firm Media6Degrees as of June 15, both companies said June 6.

Price will oversee Media6Degrees' sales and marketing teams, said Andrew Pancer, COO of Media6Degrees. Advertising Age first reported the hire on June 5.

Price will be charged with “building a world-class team and helping them to improve the level of strategic sales that we're bringing for our clients,” said Pancer. “In addition to that, [he will be] helping set the positioning and messaging for the company, how we go to market and also in terms of influencing product development and new revenue stream development.”

Media6Degrees' social targeting technology analyzes consumers' site visitation patterns to help companies develop and optimize online ad campaigns. Its clients include Lysol parent company Reckitt Benckiser, Carnival Cruise Lines and digital agency iCrossing.

Pancer said that “roughly 20” sales and marketing directors, account executives and sales planners will report directly to Price, who will report to Media6Degrees CEO Tom Phillips. With Price's hire, Phillips will shed his title as company president.

Price previously worked with Phillips for three years at Google. Phillips led search and analytics at the Mountain View, Calif.-based company before joining Media6Degrees in October 2009.

“We wish Penry all the best and thank him for his many contributions to Google,” said a Google spokesperson, via email.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here