Goodbye ClickShift and hello Dynamic Search

Share this content:
Effective today, WebTrends has acquired ClickShift.

The ClickShift platform is designed to optimize across channels for portfolio-based optimization. The platform finds significant combinations fast with minimal experimentation. It is an adapted DOE model to significantly reduce the time needed to analyze and deploy changes back to the search channels and it also automatically adapts to changing external factors such as ad costs and positions.

ClickShift’s CEO John Rodkin, vice presidenrt of sales Jeff Goodman andvice president of marketing, Eddie Smith have been selected to continue their carreers at WebTrends.

Through this acquisition, WebTrends hopes to measure and optimize for success, profitably acquire new customers and strengthen customer relationships.

ClickShift’s platform was the first true breakthrough in intelligent, automated campaign management, Mr. Rodkin said.

It is basically profit-based optimization for your entire portfolio. It is real-time, integrated reporting across all the major search networks, which exponentially expands your ability to profitably grow your business.

It allows marketers to monitor, measure, and automatically adjust allocation and spend to profitably scale traffic acquisition.

All of a campaign’s monitoring, analysis, and performance tuning is automatically handled by WebTrends Dynamic Search, the former ClickShift platform.

ShopNBC, Allure, Snap, Bell, Smart Bargains, Clear Ink, and Intervoice are customers who have already experienced success from this platform.

“We have been able to drive sales, improve our contribution margin and expand our search efforts significantly. As a result, impressions, click-through and revenue have all grown significantly,

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above