Good Housekeeping Debuts Makeover TV Show

Share this content:

Hearst Magazines' Good Housekeeping title launched an hour-long television special called "Good Housekeeping Makeover Miracles" as part of an effort to extend its brand to television.

Airing this month, Good Housekeeping Makeover Miracles will offer advice and information on makeovers in the areas of fashion, beauty, home, food, health and family.

The special is the first of four that Good Housekeeping is producing with its partner, Litton Entertainment. It is line with the current TV craze for home and people makeovers.

Hearst said the editorial content of the September 2006 Good Housekeeping magazine was the inspiration behind the special.

The premiere TV special will be syndicated in more than 80 percent of the country on a market-exclusive basis. It will air on weekend daytime TV starting in mid-August as an alternative to sports programming and to attract a predominantly female audience.

The show will be broadcast on network affiliates stations besides cable-only channels. Air times can be found at www.goodhousekeeping.com. Three specials will air in 2007.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here