Gold Listing - Backchannelmedia

Share this content:

Backchannelmedia, located in Boston, was founded on March 4, 2000. We have 40 years of combined experience in the home shopping channel/DRTV industries. We provide this expertise to new and established businesses so they get the most from their DRTV and other television advertising programs.

With this goal in mind, the company developed its own proprietary web software called S.T.A.R.S. STARS, Sales Tracking and Reporting Services, assists vendors and direct response companies via 'real-time' reporting, which assists clients in managing their campaigns.

The company is located in an area of Boston historically referred to as the Leather District. This is a nine-block area that was formerly the home of leather merchants and related business that has a dynamic past. Today, the Leather District is a diverse neighborhood of residential housing, light industrial business and thriving commercial businesses. Strolling through the Leather District you'll find contemporary art galleries, chic restaurants with one-word names, eclectic boutiques and, of course, Backchannelmedia.

Backchannelmedia, Inc.

107 South Street, 2nd Floor

Boston, MA 02111

617-728-3626 T

617-517-7777 F

Welcome to Retail Week 2017, a week at DMN where we explore everything related to retail marketing

See all of the pieces here.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above