GM, Join to Sell Cars Online

Share this content:
General Motors Corp. has signed a deal with online vehicle sales firm that will allow consumers to shop for the vehicle of their choice at regional dealer lots.

The agreement is for 90 days and comes at a time when GM officials are seeking to chart the course of the company's recently formed AutoCentric operation. That deal centers around a joint-venture agreement the company has with its 7,800 dealers to sell vehicles from GM and its competitors.

"Customers have a 3-to-1 preference for independent, multibrand sites vs. single manufacturer sites," said Mike Devereux, head of new business development at e-GM, the automaker's Web business initiatives unit.

Currently 12 percent to 14 percent of new vehicle sales are generated over the Internet, and that figure is expected to increase, according to industry data.

The 90-day pact between GM and Autobytel begins May 1. Car buyers visiting the Autobytel site from a particular U.S. region who are searching for a select GM brand will be able to survey the vehicles at all nearby dealership lots.

Shoppers will then be able to choose the vehicle they want from dealers' inventory, reserve it with a credit card and pick it up at the dealer of their choice.

GM officials said the company would disclose the vehicle brand and the location of the project test over the next several weeks.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above