Global DirectMail Finishes Dabus Acquisition

Share this content:
Direct mail computer products retailer Global DirectMail Corp. completed its acquisition of Dabus Dataprodukter AB, a computer and computer supplies direct marketer based in Lidkoping, Sweden.


Terms of the all-cash transaction were not disclosed. Global, whose sales exceed $1 billion annually, put Dabus' revenue at $10 million. The Dabus buy marks Global's fourth acquisition of a catalog company in Europe since 1990.


A Global spokeswoman said Dabus' targeted market is consistent with Global's current business, which is aimed at European and North American corporate accounts, small-office and home-office customers and value-added resellers. Privately-held Dabus will continue to distribute products to the Swedish market through its 120-page catalog and Internet site, www.dabus.se. Global currently operates more than a dozen Web sites.


The company hopes the Dabus acquisition will give it a gateway into other Scandinavian countries by allowing it to carry out cross-border mailings in the region.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above