Gillette runs Champions campaign

Share this content:
Gillette runs Champions campaign
Gillette runs Champions campaign

To promote its Fusion men's razor, Gillette has enlisted professional athletes Roger Federer, Tiger Woods and Thierry Henry.

The Gillette Champions campaign celebrates the brand's tagline, “the best a man can get,” in razors and athleticism, with product demos and video interviews with the stars. The microsite at is also promoting an online sweepstakes and instant win game. The grand prize is a three-day, two-night trip for two and a private golf lesson with champion golf coach Hank Haney.

Other prizes include an MP3 player signed by all three Gillette Champions, a set of golf clubs and a golf bag signed by Tiger Woods and a tennis racquet signed by Roger Federer.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above