Gilda's Club Picks Kintera to Handle Web Traffic

Share this content:
Nonprofit organization Gilda's Club Worldwide selected application service provider Kintera Inc. to handle its online fundraising, the charity said.


Gilda's Club, named for comedian Gilda Radner, is a cancer support group that operates nonresidential support communities in the United States. Radner died of ovarian cancer in 1989 at the age of 42.


The partnership was forged in anticipation of a spike in traffic to the charity's site at www.gildasclub.org when ABC airs a special April 29 about Radner followed by a two-hour movie based on her autobiography.


Gilda's Club, New York, expects the audience for the programs to be as many as 20 million viewers.


The organization also plans to use San Diego-based Kintera's marketing tools to send e-mail campaigns to generate donations after the programs air.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here