George Will: Presidential Race Up for Grabs

Share this content:
MIAMI BEACH, FL -- The race for the White House is going down to the wire and beginning to resemble the disputed 2000 election, Washington Post columnist George Will said at yesterday's American Teleservices Association 2004 Convention & Expo.

With polls showing voters split evenly between President Bush and Democratic Sen. John Kerry, the campaign is too close to predict a victor, Will said. Meanwhile, political incivility is at an all-time high as the campaign is marked by negativity from both sides.

"What are we arguing about?" he asked. "Why the bitterness? I don't understand it."

The level of anger shared between Republicans and Democrats is perplexing because differences between the two parties are decreasing, Will said. The old argument about whether the government should be large or small is mostly over, with both parties supporting the two largest government programs, Social Security and Medicare.

Democrats have enormous reservoirs of public support, and if Kerry retains the 20 typically Democratic states, he would need only 10 more electoral votes to win, Will said. However, Democrats have had trouble gaining credibility on national security matters for more than 30 years.

And Kerry, a U.S. senator from Massachusetts, does not have history on his side, Will said. Only three senators who ran while still in office have ever won the presidency, and the last successful presidential candidate from the Northeast was John F. Kennedy.

Will, who also writes humor and is the author of several books about baseball, intermingled much of his speech with quotes and anecdotes from baseball lore.

"I only write about [politics] to support my baseball habit," he said, "which, as a Cubs fan, I'm beginning to get over."


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above