Gaylord Entertainment Picks SmartDM

Share this content:
Gaylord Entertainment has selected SmartDM as its direct marketing services partner.


Nashville-based Gaylord Entertainment is a hospitality and entertainment company that owns and operates Gaylord Hotels branded properties, including the Gaylord Opryland Resort & Convention Center in Nashville and the Gaylord Palms Resort & Convention Center in Kissimmee, FL.


SmartDM, also of Nashville, will help Gaylord create and execute direct marketing programs. It will be responsible for strategy and execution of direct mail and e-mail initiatives.


The company also is overseeing the creation a central marketing data warehouse that will serve as the foundation for Gaylord's direct marketing programs. The warehouse will centralize all relevant customer data. SmartDM will help identify opportunities to drive revenue through repeat business and cross-sell in both the meeting planner and leisure business segments.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here