Gator, Digital Publishers Settle Lawsuit

Share this content:
Pop-up ad publisher Gator Corp. settled a lawsuit Friday with several major Internet publishers, according to news reports.

Terms of the settlement with news outlets The New York Times, USA Today, The Wall Street Journal and The Washington Post, among others, were not disclosed.

The news organizations sued Gator in June over Gator's unauthorized third-party pop-up ads that would appear on users' computers when they visited the news companies' Web sites. The companies argued that Gator's ads obscured their own sites' advertising, and that consumers would not know the ads were being served by Gator and blame the site for serving them.

Terrence Ross, lead attorney for the publishers, did not say whether Gator would be able to continue serving ads on those sites or whether any money changed hands in the settlement, according to reports.

A U.S. District Court judge granted a preliminary injunction barring Gator from serving ads on the sites run by the companies and a trial was supposed to begin last month, but it was postponed because of settlement talks.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above