Gap and Starbucks Veteran Aylward Takes Marketing Helm at HSN

Share this content:

The interactive retailer looks to him to sustain momentum in the omnichannel arena.

John Aylward
John Aylward

Home Shopping Network today announced the hiring of retail industry veteran John Aylward as its chief marketing officer. His resume includes senior marketing positions at The Gap, Starbucks, and Sony. His charge at the interactive purveyor of merchandise will be to oversee integrated marketing, omnichannel efforts, and creative strategy.

“John is a proven talent with a strong record of achievement across a wide range of brands,” said HSN President Bill Brand in a statement announcing the appointment. “His background will help us build on the momentum we achieved last year, which included record sales and customer growth.”

Aylward most recently served as SVP and head of marketing for DSW. He previously spent two years as VP marketing for Starbucks' tea Teavana and seven years at Gap Inc., where he was director of marketing strategy for North America and then brand director for Europe. From 2003 to 2005 he served as Sony's senior marketing communications manager in Europe.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above