Fundraising Association Offers E-Donor Bill of Rights

Share this content:
The Association of Fundraising Professionals this week released its E-Donor Bill of Rights, which lists 10 rights that donors should expect and demand when making an online charitable gift.


These rights include:


• The right to be assured that all online transactions are safe, secure and private with clear, easy access to the organization's privacy policy.


• The right to receive only opt-in messages and to be clearly informed of opt-out opportunities.


• The right to be clearly informed whether a contribution goes directly to the charity as well as any costs or fees involved in the transaction.


In October, the association released its general guidance for online transactions for all Web users. The organization created the E-Donor Bill of Rights to provide a standard for online donors. It complements the Donor Bill of Rights the association helped create in 1993.


The e-donor bill is intended to increase confidence in online giving, said Paulette Maehara, the association's president and CEO.


"We believe that these are basic rights that an online donor has," she said. "If a nonprofit doesn't meet these criteria, then the donor should consider giving to a different organization or asking the nonprofit why it doesn't."


The association represents nearly 25,000 members in 157 chapters in the United States, Canada and Mexico, working to advance philanthropy through advocacy, research, education and certification programs.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above