Fueling the Intelligence Behind Next Best Products

Share this content:
MeritDirect uses predictive analytics to determine next best product recommendations. Learn how you can, too.

Tuesday, September 23, 2014
1:00PM ET/10:00AM PT

Register now!

Customer value increases dramatically with repeat purchases. The more you know about your customers' buying patterns, the better your chances are to identify future demand. MeritDirect uses what it calls Next Logical Product (NLP) intelligence to predict best product selling opportunities. Any marketer looking to increases wallet share and repeat purchases can use NLP to develop or improve targeted customer interactions, as well as create direct marketing promotions that will lead to expanding the value of their customer base.

Join us to hear:

  • Ronald Rodd (Director of Analytics, MeritDirect) & Kevin Hope (Senior Marketing Analyst) describe how MeritDirect applies predictive analytics to add value to existing customer relationships by identifying those products customers are most likely to buy next.
  • Mike Watschke (Director, Predictive Analytics, SAP) discuss how predictive analytics accelerates time to value for businesses by building more models in an easier way.
  • Al Urbanski (Editor-in-Chief, Direct Marketing News) examine the current state of predictive analytics adoption among marketers and the opportunities that presents.


Ronald Rodd, Director of Analytics, MeritDirect

Ron oversees Analytical Services, at MeritDirect, which provides modeling and research services to a wide range of business-to-business clients.  He currently manages predictive modeling for Pinnacle, a proprietary, transaction based cooperative B-to-B database. 

Ron has extensive background in the information systems, direct marketing and financial services industries.  Over the past 25 years, Ron has developed data warehouse applications, designed customer databases, statistical models, information systems and served as database administrator of marketing information systems.   Prior to joining MeritDirect, Ron held senior level positions at BrandDirect Marketing, Bank of America and Mobil Oil Corporation.

Ron received his MBA degree in Operations Research from the St. John's University and a Bachelor of Science degree in Computer Science from the State University of New York at Stony Brook.




Kevin Hope, Senior Marketing Analyst, MeritDirect

Kevin is a senior member of a rapidly growing predictive analytics team at MeritDirect known as the Strategic Services Group. This team, provides predictive modeling and research services to a wide range of business-to-business and business-to-consumer-clients across the globe. He is currently involved in all stages of the model building across a wide array of Merit clients from various industries- each with their own unique challenges.

Kevin has extensive background in all corners of the direct marketing world from circulation management to digital advertising. Over the past 4 years, Kevin, along with the Strategic Services, have made great strides to become industry leaders in predictive analytics and marketing attribution.

Kevin has a BA in Marketing as well as an MBA degree in Finance from Iona College.




Mike Watschke, Director, Predictive Analytics, SAP

Mike provides BI and related technology support for the SAP BusinessObjects portfolio and Predictive Analytics solutions on a global team chartered with ensuring sales and partner enablement, customer vision, and product management support.  Over the years, Mike has conducted hundreds of strategy, roadmap, ROI/TCO, and BI Standardization workshops for customers.

Mike's focus areas are business intelligence & analytics, predictive analytics & data mining, LOB analytic applications and data warehousing and has extensive experience with multiple BI suites, reporting tools, and analytic applications for LoB and Industry.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above