FTC Wins Case Against SlimAmerica for Deceptive Advertising

Share this content:
The Federal Trade Commission said yesterday that it had won its deceptive-claims case against SlimAmerica Inc., a direct response marketer of "Super Formula" diet products. The company and its principals, Frank J. Sarcone and Robert Wyman, were convicted of violating consumer protection laws by making false advertising claims about the efficacy of Super Formula, which was marketed through a toll-free number in such magazines as Ladies Home Journal, Cosmopolitan, and McCall's Magazine.


The defendants were ordered by the U.S. District Court for the Southern District of Florida to pay more than $8.3 million in consumer redress, and Sarcone and Wyman both were instructed to post multi-million dollar performance bonds before engaging in any business related to weight-loss products or services, or before engaging in the marketing of any product or services.


The FTC had filed the suit in 1997.


The ads, which also appeared in thousands of newspapers and on the Internet, claimed that users of the product could lose up to 49 pounds in 29 days trim inches off their waistlines and thighs without dieting or exercising. In addition, the ads claimed that these results were validated by scientific research and supported by a physician.


SlimAmerica could not be reached for comment.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above