FTC Sues Auto Additive Marketer

Share this content:
The Federal Trade Commission this week sued Speedway Motorsports Inc., Conrad, NC, charging that the company made false claims and doctored scientific evidence as part of an infomercial campaign touting an automobile additive.


The suit, filed in U.S. District Court in Greensboro, NC, claimed that the company's infomercials promoting ZMAX auto additives made unsubstantiated claims regarding the product's capabilities. The FTC said Speedway Motorsports eliminated negative results from a 1997 independent laboratory test it cited in an infomercial.


The infomercials offer consumers a package of three auto additives for $39, according to the FTC. Speedway Motorsports, which operates several NASCAR racetracks, denied the charges and said it remains confident in its product. "Today's action by the FTC is without merit," said Marylaurel E. Wilks, the company's vice president of communications.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above