FTC spam claim canned

Share this content:

A two-year-old case between the Federal Trade Commission and Impulse Media Group Inc. was settled in the US District Court in Seattle last week, find­ing Impulse Media not responsible for sexually explicit e-mail spamming by its affiliates.

The CAN-SPAM Act requires either actual or constructive knowledge of an affiliate's spamming with the ability to profit by it, something that the FTC could not prove in this case, according to the judge.

Impulse Media said that it terminated relationships with affiliates that broke its anti-spam rules; however, the FTC countered that affiliates weren't required to read any rules and that terminated ones were able to return.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above