FTC Seeks First Actual DNC Fine Against Braglia Marketing

Share this content:
The Federal Trade Commission said yesterday that it would seek civil penalties against a Las Vegas timeshare telemarketer for violations of the national no-call list and abandoned call rules.

Braglia Marketing Group made more than 300,000 calls to consumers on the national no-call list after the Oct. 17, 2003 effective date of the list, the FTC said. It also placed 10,000 calls to area codes for which it had not paid no-call registry access fees, and it abandoned calls in "numerous instances" by failing to connect consumers it called to a representative within two seconds of the call being answered.

The case is the first time the FTC has sought fines solely under its no-call rules. The FTC has alleged no-call violations against other telemarketers, but only as part of larger fraud cases.

According to the FTC, Braglia's clients included Flagship Resort Development Corporation and Atlantic Palace Development LLC, both of Atlantic City, NJ. Both clients sell timeshare properties in Atlantic City, the FTC said.

Violations of the Telemarketing Sales Rule, under which the FTC is seeking penalties in the case, can net up to $11,000 in fines per violation. Because each call is considered a violation, the maximum penalty -- should the FTC seek it -- would range into the billions of dollars.

A telephone number listed for Braglia Marketing Group in Las Vegas appeared to be nonfunctioning yesterday.

An FTC spokeswoman said she couldn't comment on whether the agency will seek fines against Braglia clients on whose behalf the illegal calls were allegedly made. Under the law, clients bear liability for violations of the TSR along with the service agencies that make the calls for them, she said.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above