FTC Reports Drop in Deceptive Weight-Loss Claims

Share this content:
Deceptive claims regarding weight-loss products are falling thanks to improved screening by the media. However, more work is needed, the Federal Trade Commission said yesterday.

In a study of all ads promoting weight-loss products including supplements, creams and patches, the FTC found that 15 percent contained "obviously false" claims. In a prior study, the FTC found that 50 percent of such ads contained obviously false claims in 2001.

The study surveyed ads running via print, television and radio channels, typically including direct response advertising. The FTC has declined so far to initiate legal action against media channels for running deceptive ads but has asked the media to help by refusing to run false advertising.

The FTC cautioned that the survey could not be generalized to include all weight-loss advertising. Though it took into account obvious false claims, the survey may have missed false claims that were not obvious, the FTC said.

Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above