FTC Issues Regs On Health Supplement Ads

Share this content:
The Federal Trade Commission began regulating how manufacturers of dietary supplements advertise their products. Health supplements have had increased exposure in DRTV ads this year and the FTC had warned manufacturers in March of pending regulations.


The FTC guide is separate from the one published by the Food and Drug Administration, in that the FTC study concerns advertising while the FDA's study concerns health issues.


The FTC guide states that all who participate in the marketing of dietary supplements have "an obligation to make sure that claims are presented truthfully and to check the adequacy of the support behind those claims."


"You no longer have to get pre-approval from the FDA, if it is on the label you still have to go to FDA," said Victoria Streitfeld, a spokesperson for the FTC. "They still have to abide by the FTC law which says you have to be truthful."


The amount of support behind the claims depends "greatly on consumers expectations, based on the specific claim being made, how it is presented in the entire context of the ad, and how it is qualified," according to the commission. A copy of the FTC report is published at www.ftc.gov.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above