FTC Issues Paper on Internet Consumer Protection

Share this content:
The Federal Trade Commission yesterday issued a staff working paper examining how its consumer protection rules and guides apply to advertising and sales on the Internet. The paper, "Dot Com Disclosures: Information about Online Advertising," provides guidance to businesses about how FTC law applies to online activities with a focus on the clarity and conspicuousness of disclosures in Internet ads. The paper also examines how rules and guides that use words like "written," "writing," "printed" and "direct mail" apply to new technologies.

"Dot commerce is the new Main Street," said Jodi Bernstein, director of the FTC's Bureau of Consumer Protection. "This guidance represents the cooperative efforts of government, communications experts in industry and consumer groups to achieve fair and informative online advertising for consumers."

The paper advises online advertisers to follow the same consumer protection laws that apply to commercial activities in other media.

Copies of the paper are available on the FTC's Web site., www.ftc.gov.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above