FTC Issues Opinion on Insurance Telemarketing

Share this content:
The Federal Trade Commission issued an opinion yesterday stating that its authority to regulate telemarketing calls extends to calls made by or on behalf of insurance companies, with some exceptions.


Some in the insurance industry have challenged the FTC's right to regulate their telemarketing activities, claiming that under the McCarran-Ferguson Act the regulation of the "business of insurance" is left to the states.


In its opinion, the FTC stated that in some cases that might be true, but only if the activity fits the definition of the "business of insurance" under the act, and if the activity also is already controlled by state laws made specifically for the purpose of regulating insurance activity.


The agency would judge each case on the nature of the insurance product sold, the state in which it was sold and the laws in that state, the FTC said. Whether insurance marketers conducted calls in-house or contracted them to a third party is irrelevant, the FTC said.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above