FTC Investigates Healthcare Sites

Share this content:
The Federal Trade Commission has contacted HealthCentral.com and iVillage.com, among other healthcare sites, regarding their protection of visitor's personal information, according to wire reports Friday. This is part of a broad review the FTC is launching to find out whether a number of these sites are improperly sharing consumer information with third parties.

"The DMA board of directors passed a number of new guidelines last October that significantly restrict the use of healthcare information for marketing purposes," said Stephen Altobelli, spokesman for the Direct Marketing Associaiton.

The rules now require that member healthcare companies obtain permission in advance before sharing personal information with third parties, Altobelli said. He said it amounted to obtaining a "specific opt-in level of permission."

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above