FTC Finds No Violations in Amazon Policy Change

Share this content:
Amazon's decision last year to alter its privacy policy to allow the sharing of customer data with other companies did not violate federal law, the Federal Trade Commission has determined, according to a Reuters Report.

Privacy groups Junkbusters Corp. and the Electronic Privacy Information Center petitioned the FTC in December to determine if the change in policy violated a federal law prohibiting deceptive or unfair trade practices, and bar Amazon from sharing information about customers who had asked to be left off their lists. In a letter to the two groups, Jodie Bernstein, head of the FTC's Bureau of Consumer Protection, said such a move was unnecessary as Amazon has not sold or traded the data of any of its customers.

In September, Amazon rewrote its privacy policy to state that customer data such as names and e-mail addresses could be shared unless the customers took specific steps to opt out. Seattle-based Amazon previously had a privacy policy of not sharing any personal data of its customers.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above