FTC files civil contempt action against Lane Labs

Share this content:

The Federal Trade Commission has filed civil contempt charges against Lane Labs Inc., its president Andrew Lane and William Lane for violating FTC orders entered in 2000 requiring them to have competent and reliable scientific evidence to substantiate ad claims and prohibiting deceptive claims about tests, studies or research.

The FTC's application for an order to show cause why defendants should not be held in contempt was filed in the U.S. District Court for the District of New Jersey on Jan. 12.

The FTC alleged that Lane Labs and Mr. Lane violated the order against them by claiming that Fertil Male, a dietary supplement, enhances male fertility.

In addition, the FTC alleged that the defendants violated the FTC orders by claiming that AdvaCAL, a calcium supplement also sold as AAACa, is superior to other calcium products and on par with or superior to prescription drugs used to fight osteoporosis.

Both products are sold on the Internet, in catalogs, by direct mail, on infomercials, and at retail.

A one-month supply of Fertil Male costs $34.95 at retail. A 25-day supply of AdvaCAL costs $39.95 at retail.

The defendants entered into the orders in 2000 to settle FTC charges that they made unsubstantiated claims about the efficacy of two products - BeneFin and SkinAnswer - in the prevention, treatment and cure of cancer.

The FTC is seeking to recover all revenue stemming from the defendants' order violations.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above