FTC Extends 'Primary-Purpose' Comment Period

Share this content:
The Federal Trade Commission said last week that it would extend the comment period on how it should define commercial e-mail. The deadline, originally today, is now April 20.


The CAN-SPAM Act has numerous regulations for e-mail whose "primary purpose" is commercial activity. The FTC is required to devise rules to define criteria for determining such e-mail.


The FTC originally requested comment March 11 on the primary-purpose rule, in addition to other rule areas such as the feasibility of a do-not-e-mail registry. The deadline for comment on the registry expired March 31. For the four other CAN-SPAM rules, including the definition of a transactional message and the feasibility of the 10-day unsubscribe requirement, the deadline remains April 12.


The FTC said it voted 5-0 to extend the comment period in response to requests from five trade associations, including the Direct Marketing Association, for a delay due to religious holidays and the need to consult their memberships. The DMA last week submitted comment on the do-not-e-mail registry, estimating it would cost the industry nearly $6 billion.


Comments are accepted by mail sent to the FTC or through a Web-based form at www.regulations.gov.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above