FTC Director Outlines Year in Privacy

Share this content:
The Federal Trade Commission's year-old privacy agenda recognizes the benefits of information sharing, a commission official said in a breakfast briefing yesterday at a Washington law firm.

Despite those benefits, said J. Howard Beales, director of the bureau of consumer protection at the FTC, "consumers are concerned about privacy."

He outlined what the commission has done to protect consumers over the past year under the FTC's new privacy agenda.

FTC chairman Timothy J. Muris set forth the new agenda Oct. 4, 2001. When announced, the focuses included increasing privacy resources and enforcing existing laws relating to privacy, such as the Fair Credit Reporting Act, Gramm Leach Bliley and the Children's Online Privacy Protection Act.

Specific actions the commission said it would explore included creating a national do-not-call list, cracking down on deceptive spam, controlling identity theft, stopping misuse of financial information, enforcing privacy policies, improving complaint handling and holding consumer workshops.

Beales cited several actions taken by the FTC over the past year that show its commitment to its privacy agenda.

He said that a national do-not-call registry would be in place by December as an "early Christmas present." More than 42,000 consumers weighed in favor of such a measure, he said, more than ever before for an issue.

In the past year, the FTC investigated many firms on privacy issues, such as Eli Lilly for accidentally releasing e-mail addresses of more than 600 customers, Microsoft for privacy concerns with its Passport data storage system and 14 spam incidents.

The FTC keeps a database of spam, dubbed the "refrigerator," which receives 70,000 spam messages per day, Beales said.

As for existing legislation, Beales said that the commission has seen good COPPA compliance. He also said the FTC was moving out of the education mode regarding Gramm Leach Bliley and moving into assessing compliance.

While admitting that the commission was still learning how the list industry works, Beales said that it was looking into list practices as well. One area he mentioned was the type of notice given at the point of data collection.

Collier Shannon Scott PLLC, a law firm specializing in advertising, marketing, e-commerce and privacy law among other areas, hosted the session. The event was co-sponsored by data privacy security and compliance solution provider Privastaff, San Jose, CA.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above