FTC Charges Ephedra Product Marketers

Share this content:
The Federal Trade Commission yesterday unveiled charges against companies accused of deception in marketing products containing the substance ephedra.


In its complaints, the FTC charged that the companies made false claims that products containing ephedra caused rapid and permanent weight loss without side effects or health risks and that clinical studies supported those claims.


The sweep resulted in two settlements and one pending complaint.


Health Laboratories of North America Inc. and USA Pharmacal Sales Inc. agreed to cease making the claims and to pay a total of $370,000 to compensate consumers, the FTC said.


The FTC is still pursuing complaints against Michael S. Levey and Gary Ballen, both California residents, and their companies on the same charges.


Levey and Ballen advertised their products through brochures, the FTC said. Health Laboratories and USA Pharmacal relied on direct mail and regional newspaper advertising.


Ephedra is a dietary supplement available over the counter. However, U.S. health experts have warned against its use, and the substance has come under scrutiny after the deaths of several athletes, including Major League Baseball pitcher Steve Belcher, who used ephedra.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above