FTC Charges Ephedra Product Marketers

Share this content:
The Federal Trade Commission yesterday unveiled charges against companies accused of deception in marketing products containing the substance ephedra.

In its complaints, the FTC charged that the companies made false claims that products containing ephedra caused rapid and permanent weight loss without side effects or health risks and that clinical studies supported those claims.

The sweep resulted in two settlements and one pending complaint.

Health Laboratories of North America Inc. and USA Pharmacal Sales Inc. agreed to cease making the claims and to pay a total of $370,000 to compensate consumers, the FTC said.

The FTC is still pursuing complaints against Michael S. Levey and Gary Ballen, both California residents, and their companies on the same charges.

Levey and Ballen advertised their products through brochures, the FTC said. Health Laboratories and USA Pharmacal relied on direct mail and regional newspaper advertising.

Ephedra is a dietary supplement available over the counter. However, U.S. health experts have warned against its use, and the substance has come under scrutiny after the deaths of several athletes, including Major League Baseball pitcher Steve Belcher, who used ephedra.

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here