Friday news flash: Hannah Montana is officially everywhere

Share this content:
Not content with reaching your children through movies, television, CDs and a billion pieces of hot pink merchandise, Miley Cyrus and her Disney handlers have found a way to take over your home phone.
As part of a back-to-school merchandise tie-in with Wal-Mart, Disney is offering "phone calls" from Miley (stage name: Hannah Montana) that will encourage kids to get out of bed, go to band practice and practice their vocab words.
Parents just log on to the microsite -- which conveniently links to the Wal-Mart/Hannah Montana back to school store -- type in some basic information and choose to receive a wake-up call or a reminder for a certain activity. Then, through the magic of the Internet, a lucky kid gets a call from Hannah. The parent, meanwhile, gets a confirmation e-mail, complete with reminders to buy more Hannah Montana gear at Wal-Mart.
Yeah, it's a little creepy, but you have to be impressed with the creativity. In a market saturated in Cyrus, finding a new, exciting channel to push her name is quite the feat. Getting permission, on top of that, to send thousands of targeted marketing e-mails as part of the "service" is pretty brilliant.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here