Frederiksen Signs as Media Buyer for Attach-It

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Frederiksen Television, Falls Church, VA, has signed a media placement agreement with Jim Caldwell and Future Thunder Productions. Under terms of the agreement, Frederiksen Television will buy all airtime for Caldwell's short-form ad campaign for a home improvement product called Attach-It. Eileen Simms, Frederiksen's director of media, will oversee the campaign. Media testing will begin mid-November with a national rollout to follow.

Attach-It is a new product for hanging pictures and other knickknacks on walls without using destructive nails. The product attaches itself to the picture, then hangs on the wall. Attach-It, which leaves no holes, recently debuted on QVC.

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