Frederiksen Launches Authors 'Masters' Campaign

Share this content:
Frederiksen Television, Washington, will debut a campaign later this month to coincide with the release of "Master Series," a three-tape series that culls several bestselling authors' personal selections of what they consider their most important spiritual and human-development lessons.


Daily Planet produced the tapes, and a compact disc version of the series is tentatively planned based on the success of the initial offering. Frederiksen Television is a member of the Frederiksen Group.


Included in the set are selections from DRTV veterans Depak Chopra, Dr. John Gray and Jack Canfield, author of "Chicken Soup for the Soul." The campaign will simultaneously launch with 1- and 2-minute nationally televised short-form direct response spots, direct response radio spots, a Web site dedicated to the tapes and Web marketing saturation, including placement on Frederiksen's Web site, clickonfred.com.


"Oftentimes, there is no single way to market a new product and because of the timeliness of this very special series - it being the dawn of a new millennium - we feel that it should launch at several channels simultaneously," said Lee W. Frederiksen, CEO at the Frederiksen Group.


Frederiksen expects to eventually distribute the series to retail, catalogs and home-shopping networks.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above