Four tips when hiring top talent for sales lead generation

Share this content:
Al Davidson, CEO, Manage Your Leads
Al Davidson, CEO, Manage Your Leads

B2B sales lead generation is all about building and nurturing solid customer relationships—and that means hiring the right people for your team. The following are four qualities and skill sets to look for in candidates so that your organization can hire the right sales lead generation talent.

1. Lead generation is all about instigating, building, and nurturing customer relationships over time—even if those relationships will never result in a sale. Lead generation reps need to have strong focus and empathy, as well as the ability to “read” people, even over the phone.

2. Lead generation reps need to listen more than they talk. They need to be genuinely curious about the people they're talking to and demonstrate a strong willingness to learn.

3. The ability to guide a conversation with new people is critical. Starting a conversation with someone that a person has never spoken to before and then leading that conversation in the right direction is a specialized skill.

4. Lead generation is not the same as closing a deal, but sales lead generation representatives still need to know how to “make the ask,” whether it's asking for an appointment or asking the prospect to commit to the next stage of the sales process.

Finding great lead generation talent is not an easy task, but getting the right people on the phone with your prospects is worth the time and effort. Hiring the right candidates makes more money than it costs.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above