Forrester Research acquires JupiterResearch for $23M

Share this content:

Marketing research firm Forrester Research Inc. has acquired competitor JupiterResearch LLC and its parent company, JUPR Holdings Inc., from MCG Capital Corp. for $23 million in cash.

“At the core, this is about growth for us,” said Charles Rutstein, COO at Forrester. The deal will add to the depth of Forrester's offerings across all segments, he continued.

Neither brand currently covers the entire direct marketing space, but by coming together, Forrester expects to meet more direct marketers' needs. “Ultimately, our goal here is to be more relevant to direct marketers and their peers everyday,” Rutstein said.

Forrester expects the integration of personnel and product by the beginning of 2009. JupiterResearch will join Forrester's marketing and strategy client group.

The Jordan, Edmiston Group Inc. represented Forrester Research in the transaction, acting as its financial advisor.

Forrester's revenue was $212 million in 2007, $46.4 million of which was came from the marketing group. JupiterResearch's revenue was approximately $14 million last year.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above