Ford's CMO gets promoted

Share this content:

Ford shuffled its top executives around this week, including adding new duties for CMO Jim Farley. Beginning August 1, Farley will now have global responsibility for all marketing, sales and services. It is the first time anyone at the company has held such a role. 

Clearly this move raises the profile of the automaker's CMO and the position of marketing within the company. Though some worry about placing such responsibility into the hands of an executive whose average lifespan with a company is just two years, it seems Ford is willing to take that risk. Besides, Farley has been with the company since November of 2007 and overseen successful programs, such as the Fiesta Movement marketing program and the company's continued forays in social media.

From the release:

"As we accelerate our profitable growth plan around the world, it is critical that we build a world-class global marketing, sales and service operation. There is no one better to lead this effort than Jim Farley,” said Ford president and CEO Allan Mulally. “Jim has been instrumental in building the Ford brand to unprecedented strength in North America, and we are fortunate to have his experience and expertise to accelerate this progress globally.”

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above