Ford Moves to Standardize Online, Offline Images

Share this content:
Ford Motor Co. yesterday announced a mid-six-figure deal with software maker Iterated Systems Inc. to automate and standardize the production of brand images across Ford Web sites, brochures, advertising and sales materials.


The Web-based software is designed to help product managers at the world's No. 2 automaker quickly retrieve brand-correct images of the latest car models. More critically, this deal is part of a push to have uniform images on Ford sites and print advertising.


"We are using the Internet to reduce costs," said William George, public affairs manager at the Detroit automaker's Ford division. "MediaBin will allow us to save money by maintaining our images in one central, easy-to-use location and eliminate the need for re-shooting images of our products."


Before MediaBin, Ford stored millions of images on CD-ROMs and in electronic catalogs. But this vast database was difficult to update in real-time as and when new models were developed, a key hindrance for communications with dealers and the public.


Atlanta-based Iterated will officially launch the MediaBin product by end of April. The product is not exclusive to Ford, but has been extensively customized for the auto maker, said Burt Smith, vice president of marketing.


"For companies like Ford, speed is critical," Smith said. "If it can get those images into the marketplace quicker, that can translate into garnering earlier market share because it got the product [image] out there a little sooner than the competition."
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above