Forbes, Publisher and DM Innovator, Dies

Share this content:
J. Wendell Forbes, a magazine publisher and an innovator in the direct marketing industry, died July 7 in Danbury, CT. He was a longtime deputy publisher of Guideposts magazine and was among the first to use telemarketing to sell subscriptions some 40 years ago.

From 1948 to 1970, Forbes, a native of Western Canada, worked in circulation and direct mail for Time Inc., including stints as circulation director for Life magazine, administrator of the book publishing division and other posts. From 1973-74, he served as manager of direct response advertising for Young & Rubicam International.

In 1964 Forbes served as chairman of the board of the Direct Mail Advertising Association, which was later renamed the Direct Marketing Association. He also won the DMA Circulation Council's Circulation Hall of Fame Award in 1998; the Silver Apple Award from the Direct Marketing Club of New York in 1989; and the Lee C. Williams Award Memorial Award for his contributions to periodical publishing circulation in 1991. In 1995 he was named to the DMA Hall of Fame.

Memorial Services are scheduled for Friday, Aug. 6, at First Congressional Church in Ridgefield, CT. In Lieu of flowers, contributions can be made to the First Congressional Church-Adult Education Fund; Main St., Ridgefield, CT, 06877.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above