Focus USA Teams on Targeting Tool

Share this content:
List firm Focus USA, Hackensack, NJ, said last week that it partnered with Sigma Analytics to create a targeting tool for marketers.

The tool, PerformanceMETER, lets marketers index consumer mailing lists by geographic response.

"PerformanceMETER's power is derived from an enormous proprietary database of individuals that are scored with predictive attributes, then indexed at the geographic level," said Tim Olzer, who is in charge of the product at Sigma. "This allows more accurate targeting of the most desirable geographic areas."

Sigma Analytics, Atlanta, specializes in modeling and analysis of data for several industries including database marketing.

PerformanceMETER is in use on targeted lists for major bankcard companies and can be used for all mailing list categories through Focus USA, according to the firm. For more information, go to


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above