First Data, CoolSavings to Develop and Market Savings Programs

Share this content:
First Data Corp., Atlanta, said yesterday it invested in and entered into a strategic marketing agreement with Chicago-based CoolSavings, a provider of e-marketing services used by online and offline retailers to build one-to-one customer relationships.

First Data will provide complete electronic processing and fulfillment for various savings incentives CoolSavings delivers to its registered members.

CoolSavings provides targeted online coupons, rebates and free samples to its members. The agreement with First Data will allow CoolSavings to redeem these offers online, automatically and paperless through credit card transactions.

The companies will also work together to develop and launch membership savings programs targeting specific vertical markets. First Data and its financial clients will secure merchant participation in these programs while CoolSavings will bring consumer exposure to these offers through its Web site. The companies will initially target this merchant program to restaurants, the companies said.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above