Financial Services in Brief
CheckFree Corp., a provider of electronic financial services and products, said it has received an additional patent on its electronic billing and payment technology and processes. The additional patent specifically covers the company's electronic billing technologies.
The company has more than 100 patents issued for its various technologies and products.
Harland Debuts Campaign Software
Harland Financial Solutions, an Atlanta-based supplier of software to financial services firms, released ChannelExpert, a multichannel, one-to-one campaign management product.
It is designed to work with the company's Touche customer relationship management software and its Max$ell Business Intelligence product.
ChannelExpert connects all of a financial institution's traditional and nontraditional delivery channels and automatically manages a set of customizable contact rules. It also monitors customer channel usage, buying behavior and overall relationship data. Messages can be delivered in a variety of formats, including audio, video, graphic and text.
Meridien: Online Mortgages Will Grow
Originating mortgages on the Web will grow significantly during the next few years, according to a recent study by Meridien Research. The research firm said 10 percent to 15 percent of home mortgages will be closed online in 2005, up from 2 percent today.
The study suggests that financial institutions invest in the technology necessary to provide the most competitive rates and automated capabilities in order to provide customers with a "hassle-free" experience.
It also suggests four implementation strategies: a pure Internet model; a multichannel approach; acquisition of an existing company; and a partnership with an exchange.
AMEX Launches Branding Campaign
The American Stock Exchange has launched a new corporate identity and advertising campaign that plays up the exchange's "spirit of innovation."
The new corporate identity was developed with Chajet Consultancy LLC. The advertising campaign was created by DDB New York and is built around the use of a ticker and the tagline "Opportunity, made fresh daily."
Advertisements will appear in print and on television, with television spots running during the World Series and during NFL football games.