Finali Wins Mortgage Customer-Care Contract

Share this content:
First Franklin Financial Corp., a non-prime mortgage lender, awarded an outsourced customer-care contract to CRM provider Finali Corp., Finali announced today.


The value of the contract was not disclosed. Finali customer-care agents will respond to inbound customer-care inquiries for First Franklin. The agents also will conduct outbound calling to applicants for First Franklin mortgage loans as part of the screening process. Agents will route applicants to loan officers at First Franklin.


In 2003, Finali plans to implement its virtual customer-care agent technology, known as netSage, to serve First Franklin online customers. The netSage virtual representative can answer borrowers' questions and route applicants to live First Franklin loan officers and agents when required via e-mail, Web chat or phone, according to Finali.


Finali, Westminster, CO, is a Web-based customer service company whose clients include eBags, Buy.com and On Command, a Denver-based hotel television entertainment and information company. First Franklin, San Jose, CA, is a National City company employing about 1,000 mortgage professionals.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above