Fila Starts Restructuring BTB Setup

Share this content:
Fila Holding has started an online project to redefine its business-to-business model in the Americas, Europe and the Far East within the next three years.


"We are in the first phase of setting up the operating models to implement SAP and the new BTB architecture," said Michele Scannavini, CEO at Fila. "Fila expects to gain major business benefits from this project due to simplified and standard processes, online shared data and efficiencies in integrated supply-chain management."


Fila expects to go live with its first BTB online effort in third-quarter 2002. The company has begun the project to connect all of its third-party suppliers, such as manufacturers, with the entire operational and transactional process.


Fila chose Accenture, a provider of management and technology consulting services, to help design and manage the project. Accenture will team with The Information Management Group to bring in-depth knowledge on SAP, the footwear and apparel industry and the processes of the fashion and sports industries.


Fila works with 140 footwear and apparel suppliers and nearly 60 buyers or distributors.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here