Fiberlink Begins BTB Campaign

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Blue Bell, PA-based Fiberlink, an enterprise service provider for companies such as Barnes & Noble, Campbell's, Computer Associates and Mobil Oil, said yesterday it launched an integrated print, direct mail and Web marketing campaign.

The push is designed to enhance awareness of Fiberlink's Internet-based remote access and virtual private network solutions.

The campaign, created by Philadelphia-based Hot Productions, features a heroic corporate road warrior named Link Strong. The look of the campaign combines film noir and action/adventure comic books. It focuses on Fiberlink's guaranteed anywhere, anytime Internet access; cost savings of up to 80 percent; flexible billing options; and customized, detailed invoices for easy analysis and charge backs.

Fiberlink's Web site will support the campaign with Strong Link's diary, which chronicles his travels around the globe while he stays in touch with his own office through a secure, reliable Internet connection.

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