FCC makes 'white spaces' available for broadband

Share this content:

Citing the potential to improve wire­less broadband access for consumers, the Federal Communications Commission voted last week to make the unused TV spectrum, commonly referred to as “white spaces,” available to the public.

The move relates to the FCC's mandate that television stations switch from broad­casting in analog to digital by February, meaning a large swatch of airwaves would be opened up for potential uses.

Tech companies such as Google and Intel, as well as telecom company Motor­ola, supported making white spaces avail­able. A coalition including broadcasters, legislators and even country music legend Dolly Parton opposed the notion, arguing that free public use of the airwaves would interfere with TV broadcasts and wireless microphones.

“Opening the white spaces will allow for the creation of a Wi-Fi on steroids,” said FCC Chairman Kevin Martin, noting the move has the potential to inspire an ever-widening array of new Internet-based products and services for consumers.

“Consumers across the country will have access to devices and services that they may have only dreamed about before,” Martin added.

The National Association of Broad­casters, which opposed the ruling, said it would continue the fight against opening up the white spaces to the public when Barack Obama takes office as president on January
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here